About ATS Homekraft
50 Million Sq Ft Delivered — and a Phase 1 Sell-Out That Explains the Demand
ATS Group, founded and chaired by Getamber Anand, is one of Delhi-NCR's most established real estate conglomerates with over 50 million sq ft delivered across Delhi-NCR, Punjab and Mumbai. The group's residential projects span Noida, Greater Noida, Gurgaon and beyond.
ATS Homekraft is the flagship residential company within the ATS Group, led by Managing Director Udaivir Anand. Their Dwarka Expressway entry — ATS Sanctuary 105 in Sector 105 — launched in October 2024. Phase 1 sold out completely: 334 units for Rs 825 Crore, with over 700 expressions of interest for those 334 units.
ATS Group vs ATS Homekraft — What Buyers Need to Know
The ATS brand covers multiple entities. Here is the precise structure relevant to Sanctuary 105 buyers.
This is who you are booking with
ATS Homekraft
Flagship residential company of ATS Group
MD: Udaivir Anand
Develops under ATS Homekraft brand
Private company — not exchange listed
Legal entity for ATS Sanctuary 105
The parent group behind the brand
ATS Group
Chairman: Getamber Anand
50 million plus sq ft delivered
30 million sq ft under development
Delhi-NCR, Punjab and Mumbai active
Separate from ATS Homekraft legally
Phase 1 sold out — 334 units, Rs 825 Crore, 700 plus expressions of interest.
The sell-out happened because ATS launched luxury below Rs 5 Crore on DXP when almost no competitor was doing the same. Phase 2 availability is limited.
Phase 2 pricing
Two points to factor in before booking ATS Sanctuary 105.
First, ATS Homekraft is a private company — their financials are not publicly available. RERA number is GGM/862/594/2024/89. Second, ATS Homekraft does not have a delivered residential project on Dwarka Expressway to visit. Their track record is in Noida. Visit a delivered ATS project there first.
Active projects on DXP
ATS Homekraft on Dwarka Expressway Gurgaon
ATS Sanctuary 105
ATS Homekraft · Sector 105 · Phase 1 sold out
Ph1 Sold Out
Ph2 Open
2 Per Floor
ATS Group
3 BHK + Study
4 BHK + Servant
2 Per Floor
4-Level Club
VRV AC
Modular Kitchen
Home Automation
11 Towers
13.07 acres, 11 towers, 35 floors, 734 units — only 2 apartments per floor across every tower. Phase 1 (334 units) sold out for Rs 825 Crore with 700 plus expressions of interest. 3 BHK + Study from 1,850 sq ft and 4 BHK + Servant from 2,700 sq ft. Zoned VRV AC, modular kitchen, and home automation standard.
New ATS Homekraft projects added as launched on DXP
New DXP launches are verified on RERA registration and added here.
Phase 2 open. Phase 1 sold out. Limited inventory remaining.
2 per floor. 50,000 sq ft clubhouse. ATS Group legacy. Site visit arranged within 24 hours.
ATS Homekraft strengths
What ATS Sanctuary 105 Offers That No Other Active DXP Project Does
Only 2 apartments per floor — lowest on DXP
2 apartments per floor in 11 towers is the lowest floor density of any active DXP luxury new launch on this website. 3 lifts serve 2 families per floor — corridor privacy and lift wait times are superior.
Phase 1 sell-out — validated by real buyers
700 plus expressions of interest for 334 units. This happened because ATS filled a real supply gap: luxury below Rs 5 Crore on DXP. The sell-out was demand-driven.
50 million sq ft ATS Group legacy
ATS Group has delivered over 50 million sq ft across Delhi-NCR. Their Noida and Greater Noida residential projects are delivered and occupied, providing a solid credibility foundation.
VRV AC — standard in every unit
Variable Refrigerant Volume air conditioning is standard across all units, reducing the buyer's post-possession cost significantly. Concealed ceiling units provide a cleaner aesthetic.
50,000 sq ft four-level clubhouse
Four levels of clubhouse across 50,000 sq ft — gym, spa, games, community hall, and multiple sports facilities. At 734 total units, the clubhouse-to-resident ratio is very strong.
Competitive pricing — under Rs 5 Crore
ATS Sanctuary 105 launched specifically to fill a gap in DXP luxury supply where there was very little quality inventory below Rs 5 Crore. That strategy is why it sold out so quickly.
Common questions
ATS Homekraft Builder Questions — Honest Answers
Noida track record vs Gurgaon confidence?
ATS Group's delivered portfolio is in Noida/Greater Noida. While project execution competence transfers, local regulatory approvals and infrastructure dependencies are Gurgaon-specific. Visit a delivered Noida project first and buffer 6-12 months beyond Dec 2028.
Why did ATS Sanctuary 105 sell out so quickly?
Sanctuary 105 launched below Rs 5 Crore for a 3 BHK with 2 apartments per floor, VRV AC, and the ATS Group brand. This combination of exclusivity and pricing filled a genuine gap in DXP's late 2024 luxury supply.
How does it compare to Hero Homes The Palatial in Sector 104?
ATS Sanctuary has 2 per floor starting from Rs 2.40 Crore. Hero Homes The Palatial has 4 per floor, larger sizes from Rs 4.55 Crore, and is directly next to DPS. Both are strong; Sanctuary offers lower floor density, Palatial offers school proximity.
Is Phase 2 of Sanctuary 105 still available?
Yes, Phase 2 is currently open. Pricing for Phase 2 units is adjusted upwards by the developer following the Phase 1 sell-out. Verify current pricing and separate RERA registrations directly before booking.
What does VRV AC standard inclusion mean?
VRV (Variable Refrigerant Volume) systems are energy-efficient zoned air conditioners. Being pre-installed saves Rs 3 to 6 Lakhs in post-possession costs and keeps the ceilings clean without split AC wall mounts.